Q&A: SEO & online marketing
What do SEO consultants do?
They create an audit of one or multiple pages on a website. In this audit, they use multiple tools, like screaming frog and ahrefs. Combined, they give some insight into how a website is performing. Without it, you’ll have too many blind spots.
They make recommendations for improving high impact areas. Not making recommendations wouldn’t be the way to go. So some recommendations have to be made. Either you can go for high impact areas, for example “your website loading time is 10x higher than your average website, ” or you can go for low impact areas, like “you might want to put a picture on that page. ”
They help Google understand what a website is about, better. By going for a great audit and having a website’s high impact areas uncovered and fixed, Google will understand what a site is about, even better.
What SEO principles are you familiar with?
Text on a page (On-Page)
The text that’s on a page, or on pages or people’s websites, is a factor in doing well in the search engines. If your perticular text mis-matches with expectations, then people will drop off. What can you do about this?
Text off your pages (Off-Page)
As with any popularity contest, having other people talk about your website is critical. Picture this: there’s two websites that offer similar services. Sure, there’s distinctions between them, like customer service and / or years of experience. But on the surface they seem the same. One website is very popular on the internet, and people write about that website all over the interwebs. Contrast that with the other website, who nobody talks about, because nobody even knows about it. Which website would Google prefer to connect with? The very popular one, or the one nobody’s ever heard of? Which website would be more likely to being trustworthy, in Google’s eyes?
What does it stand for? (Search Engine Optimization)
Search: If people are looking for an answer, or if people are looking for the right questions to ask, they go to a place
Engine: A thing that makes the larger part work
Optimization: Having a machine, and removing failure conditions **Combine those three, and you have a scenario, or an illustration, where a person removes failure conditions from machine A, so that people that are looking for an answer, or if people are looking for entertainment, that they get tot he right place.